5 Benefits of Repurposing Content
Every small business needs a marketing strategy and we know good content is the key to driving traffic and sales. But what tends to surprise business owners is how beneficial repurposing content can really be.
I hear it often when clients ask me “I can repurpose content? Haven’t they seen that content from me before?”
To them, the content they have out isn’t major to them, or they think it's been done already. However, I will tell you as I tell them: if you can take one piece of content and turn it on its head five times, that’s when your marketing strategy will truly pay off.
Check out my top 5 benefits of repurposing content (and why):
1. Saves Time & Energy
Once you have the content that you are going to repurpose, you can save time and energy by organizing it through social media channels. For example, if you wrote a blog post on the value of a project management system, think of 3 social media channels that the blog can go to. Then, repurpose the content to fit those new channels.
2. Reiterate and Reinforces Your Message
Your audience’s growth is dependent on your messaging, and your messaging is dependent on the content that you place out in the digital world. This is why repurposing your content to different channels is good, because it reinforces the value that you seek to provide. It also creates synonymous messaging across all of your platforms, which is exactly what you want for your business.
3. Boosts Your SEO
If you want your notoriety to increase in the digital world, SEO is the name of the game. As you repurpose your content, you will be able to attach the words of your brand to certain SEO words, and you are able to have a higher SEO across multiple platforms. This can help to increase traffic to your social channels which then increases sales.
4. Helps You Reach Different Audiences
Although we lived in a very connected world, not everyone is seeing the same thing at the same time. You may have 10,000 followers on Instagram, 5,000 connections on Linked In, and 8,000 likes on your Facebook page, but that doesn’t mean that these folks are on the same platforms. This is the perfect time to spread your messaging across channels so that everyone receives the information on their preferred platform, while you are making your presence known.
5. Helps You To Redeem Less Successful Content
Let’s face it. Every piece of content isn’t going to go viral, but that doesn’t mean it isn’t great content. Depending on your messaging, your audience may receive different things in different ways. This is why repurposing is so great because you can use the same idea and redeem your less successful content on another platform. You never know what that transformed Instagram carousel can do on Linked In or Youtube channel.
Need some help creating a repurposing strategy for your business? Click here to book a call with me and let’s get a fresh perspective on the great content you already have!