Values are an integral part of any business and reflect the true essence of the business.

Our Values

  • Female Empowerment

    We fully believe in the power, strength, and abilities all women hold and the positive impact their contributions have on business and society. To us, female empowerment is not a buzzword thrown around for PR or clout, it is a movement ingrained in our work.

  • Equality

    We are an advocate for all minority and marginalized groups. We believe there's room at the table for everyone with community, over competition. We do not tolerate any hate, discrimination, or any of the "isms".

  • Integrity

    We do business honestly. That means delivering what we say we will, fair and honest pricing, and recognizing our limitations. 

Mission: Sub SupportHer provides women-owned small businesses with strategic, personalized support that moves them forward while creating a partnership full of integrity, empowerment, and action.

Vision: To be a change agent in advancing and elevating women’s economic, professional, and personal opportunities.